In a world drowning in plastic waste, Champion Bags offers a practical and meaningful way for Filipinos to make a difference. As Thailand’s leading eco-friendly trash bag brand, trusted in over 20,000 stores, Champion Bags is finally arriving in the Philippines. The launch was solidified through a contract signing event in Bangkok, marking an exciting step towards a cleaner, more responsible future for Filipino households.
A Mission Rooted in Purpose
Sustainability is not merely a business trend but a personal responsibility for Joshua Abrera Janairo, the founder of Sustainable Strategic and the visionary who introduced Champion Bags to the Philippines.
“I’ve always been an eco-conscious consumer. During my graduate studies at the Asian Institute of Management, sustainability was a central theme, and my professors instilled in me the importance of integrating it into business. Consumers today are more informed than ever, and I believe now is the best time to introduce products that are both purposeful and sustainable,” he shares.
Champion Bags was introduced to Janairo in late 2023 during a meeting with a retail partner, who had seen the brand’s success in Thailand. Recognizing the urgent need for sustainable waste solutions in the Philippines, he took on the challenge of making it accessible to Filipino consumers.
By July 2024, Sustainable Strategic, Janairo’s Singapore-based holding company, focused on sustainable Fast-Moving Consumer Goods (FMCG) distribution secured regional distribution rights for Champion Bags, ensuring that Filipinos have access to an eco-friendly trash bag that truly makes a difference.
Why Champion Bags?
Many “eco-friendly” trash bags available today still use oxo-degradable plastics, which were once seen as a sustainable alternative. However, research has since proven that these break down into harmful microplastics, which pollute oceans, soil, and even enter our food chain. This is why major markets like the EU and Canada have banned oxo-degradable plastics altogether since 2021 and 2024 respectively.
Instead of following the biodegradable route, which requires specialized facilities not yet widely available in the Philippines, Champion Bags takes a smarter approach by using recycled plastics in line with circular economy principles. This means:
- Less plastic waste – By repurposing existing plastic, Champion Bags helps keep waste out of landfills and oceans.
- Stronger, more durable bags – Unlike some biodegradable alternatives that easily tear, Champion Bags are designed for reliable, everyday use.
- A solution that works NOW – Without requiring new waste processing infrastructure, these bags can be seamlessly integrated into the existing system.
“One of the biggest things I’ve learned about sustainability is that it must be adapted to a market’s unique conditions. In the Philippines, we rely on landfill-based waste management. Instead of waiting for large-scale infrastructure changes, we need immediate solutions that work within our reality,” Janairo reveals.
Join the Movement: #BagABetterFuture
Champion Bags is about changing the way we think about waste, making sustainability easy, accessible, and truly impactful.
- Made from Recycled Plastics – A smarter choice that minimizes environmental impact.
- Durable & Reliable – Strong, tear-resistant, and leak-proof for daily household and business use.
- Scented & Unscented Variants – Available in Strawberry, Apple, and Lavender, plus a fragrance-free option.
Champion Bags isn’t just a product—it’s a movement. Through campaigns like #BagABetterFuture and #PlasticWithPurpose, Filipinos are encouraged to make small, everyday choices that lead to a bigger impact.
Champion Bags officially launches in May 2025. Available in major retail stores and online. Make the switch today and be part of the change.
