Halloween is just around the corner, and you can already feel the chills in the air! 🎃 Some people are busy decorating their homes with ghosts, ghouls, skeletons, and pumpkins, while others are planning a weekend of scary movie marathons. And if you’ve been scrolling on TikTok lately, you’ve probably seen your fair share of jump scares too!
But this year, Universal Robina Corporation (URC) is taking the spooky season to a whole new level. Get ready for an interactive experience that blends shopping, storytelling, and a bit of horror with “Livestream ng Lagim,” the third installment of URC’s award-winning Dead Selling series — happening on October 23, 28, and 30, 2025!
What is “Livestream ng Lagim”?
Imagine being part of a live horror story — one where you decide who gets saved or who gets haunted! That’s exactly what URC’s interactive Halloween live selling is all about.
This three-part livestream event combines spooky ghost stories with must-grab deals on your favorite URC snacks and drinks. You can enjoy discounts of up to 30% off, plus free shipping and vouchers to make the experience even sweeter.
Each episode stars popular TikTok creators who will try to survive the “livestream of terror.” But here’s the twist — every time you make a purchase during the flash sales, you decide what happens next in the story. Will your favorite streamer escape the curse, or get pulled deeper into the darkness? The choice is yours! 👻
Shop, Scream, and Save!
Aside from the fun horror twist, it’s also the perfect time to stock up on your favorite URC treats for Halloween. From C2 Cool and Clean for refreshing breaks, Great Taste White for your morning coffee fix, to Jack ‘n Jill Presto Creams and colorful Nips for your trick-or-treat baskets — there’s something for everyone to enjoy.
Expect 24 flash deals, huge discounts, and even freebies while enjoying the spooky stories unfold live. Whether you’re watching alone or with the family, this shopping experience is sure to make your Halloween extra exciting (and budget-friendly!).
An Award-Winning Campaign
URC’s Dead Selling series isn’t just creative — it’s award-winning! The campaign earned a Bronze prize in Creative Commerce at the 2024 Kidlat Awards for its innovative way of mixing entertainment and e-commerce.
Just like its previous runs, “Livestream ng Lagim” promises an experiential shopping adventure where you can literally add to cart or add to scares!
Don’t Miss It!
Join the fun and find out what happens when shopping meets horror! Catch URC’s Livestream ng Lagim on TikTok:
- 🕔 October 23 (5PM–9PM)
- 🕔 October 28 (5PM–9PM)
- 🌙 October 30 (8PM–12MN)
Will you help the streamers survive, or will you unleash the scares? Watch it all unfold live!
For more details and updates, visit URC’s official website and follow them on Facebook and TikTok
