I’ve never worked as a marketer nor have I worked on trade shows but I have attended a lot of them. The trade shows that I was able to attend are mostly about food and food equipments. One thing I notice about these events is that the different brands have different strategies to get their products to be noticed.
Some brands have big and bold Trade Show Displays. Visual impact plays a big role during these moments and those kinds of displays will absolutely enhance the visibility of the product that they are trying to sell which may then lead to numerous sales later.
There are times when trade shows have an outdoor venue. What I noticed about most Outdoor Displays is that they are made of wind resistant and water-resistant materials. That’s only practical because you never know just when the weather would suddenly change. At least if that happens, you can be absolutely certain that you’ll never buy another display.
There’s another food trade show coming up and I hope I could attend next week..