Up until the other day, I didn’t know much about Panaderia Pantoja. It was actually my first time to hear about them when they invited me to their Makati branch to introduce their bread and their story. I wasn’t able to go because I have other commitments on that day.
It was very generous of them to send out samples of their products last tuesday for me to try. And they sent out a lot! I got a few packs of Jacobina, Paborita, Garlic Sticks, and Biscocho. They also sent a Yema Cake and Ensaymada topped with Salted Egg.
The moment I saw their products, a part of my childhood flashed back right into my mind. I haven’t seen Jacobinas in a long time. It used to be one of my favorite snacks when I was young. My Tita and I used to eat this with coffee and hot milo when we were still selling meat at the wet market. I love how the layers fold into a crunch when I take a bite into it.
This time, I ate the Jacobina, Paborita and Biscocho with a cup of coffee. While I paired the Garlic Sticks with pasta.
A bit of history, before I go any further.
Panaderia Pantoja started in 1950 by the couple Aurelio and Celinda Pantoja in Tanauan City, Batangas. With a capital of ₱50, 000, Aurelio started the business with a rehabilitated oven. Tasty breads were cut manually using bread knives. Aurelio performed multiple jobs from purchaser, delivery man and production manager while Celinda handled the day-to-day operations of the bakery. Back then, Tanauan City has only two bakeries, Panaderia Pantoja and Almeda Bakery. The couple relied only in the “word of mouth” to market their products in town such as pandesal, jacobina and paborita. These limitations however do not hinder the Pantoja’s from fulfilling their dreams.
In 1970, when their son Arturo took over the business, he started mechanizing the operations and hired more people. By the time new bakeries emerged in town, Panaderia Pantoja was no longer affected since it has already established its name and had earned credits from its loyal customer.
Sometime in November 2004, Panaderia Pantoja, Inc. opened its Pantoja Biscuit Factory located in Mt. View Subd., Brgy.3, Tanauan City where its delectable and traditional biscuits like Paborita and Jacobina are made.
Today, Panaderia Pantoja has grown into a corporation with Arturo Pantoja as the President/CEO and his son Arthur Anthony Pantoja as VP for Operations. Panaderia Pantoja is now one of the province’s largest bakeries with franchisees and branches in different towns in Batangas and Manila.
This is the Ensaymada. It is soft and chewy just as how ensaymadas should be. It is topped with buttercream, grated cheese, and salted egg.
My favorite among Panaderia Pantoja’s products is the Yema Cake. It is made up of soft, buttery sponge cake covered with delectable Yema and then topped with cheese. I have a favorite Yema Cake but it’s much more expensive and is not always available here in Manila. While this, I could easily buy by just dropping in at one of their branches.
It’s very affordable too!
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Sis and I finished ¾ of the 6″ Yema Cake in no time! It was that delicious and we loved it. It’s my new favorite cake! I can see a lot of Panaderia Pantoja Yema Cake in my future!
Omg yema cake! I’ve been wanting to try the ome from quezon but it’s too far and expensive if you order from sellers. I hope the 4″ will be available im market market soon!
I think the 4″ is always available. The 6″ above is the one that’s made to order.
Interesting to know that Panaderia Pantoja is giving samples to food blogger to promote their product 🙂 I went to their first store in Tanauan Batangas and had a chance to meet the owner. Love their cheese roll and birthday cake.
where is the store ,bakery itself
@sonia: The one that I visited is the main store:
A. Mabini Ave., Tanauan City, Batangas
The Philippines
Tel: (043) 778-0953
I want to see their main store in Tanauan, Batangas!
I was so happy to see that Pantoja is already here in Makati, tas sa Dian lang 🙂 thanks for this post! I called their number and will go to their bakery sometime soon!
Try their Yema Cake! It’s really gooood!
Wow, napadukot tuloy ako ng cashew nuts looking at these yummies lol.
LOL! Naku, I’m sure magugustuhan mo lahat yan!
The Ensaymada with eggs looks really delicious! I love soft ensaymadas. It’s almost lunch time and your pictures are making me hungry.
It’s also delicious in a savory buttery way..
How much is the ensaymada
These kind of food…wow, really makes me wonder, with black coffee. Panaderia pantoja, wait for me, I’ll visit you this week.
So true! Perfect sya with coffee!
the yema make made me drool. that goes to my “to eat” list when i go back to pinas.
Yeah, you should totally add this to your list.
That Yema Cake looking great,so yummy.I guess It’s really nice to be a food blogger and get such awesome freebie foods.So lucky your are 🙂
Thanks Debarpan! I am indeed very blessed.
OMGGG!!!! Yummmmy food <3 & the yema cake is looking delicious x
Thanks Sana!
It’s nice to see hpw Panaderia Pantoja has grown and their product looks timeless and delicious.
Their products are composed of Filipino bread variants.
Yema Cake is also my favorite!!! 🙂
Cheers to that!