This is the reason why I cooked more Pork Adobo that what I usually do the other day, so I can make Chef Bruce Lim’s Creamy Adobo Pasta. It’s one of the recipes that I never thought would taste really good because for me Adobo should always always be paired with steaming hot rice and fresh tomato. This, I must, say is comfort food at its finest and one you should totally make at home.
Are you curious as to how I found out about this recipe? Well, last thursday I attended Electrolux’s Housewarming party held at their new office in Bonifacio Global City, Taguig. The housewarming party made way for the launch of their new Delightful-E Yummy campaign.
Delightful-E Yummy aims to bring the delight back in everyday home activities shared with the family like food preparation, sharing meals, and other culinary experiences spent in the kitchen.
“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”
Along with Delightful-E Yummy , we were introduced to the new brands endorsers who best represent and embody what Delightful-E Yummy aims to promote. They are Cheska Kramer, Chef Rosebud Benitez-Ocampo, Janice Crisostomo-Villanueva, and Chef Bruce Lim.
The event featured a cooking demo where in the brand endorsers Chef Bruce and Ms. Janice Crisostomo-Villanueva shared with us family recipes that are a part of their lives. These are recipes that bring out wonderful memories whenever they cook it. Chef Bruce Lim made this Creamy Adobo Pasta and had brought out small portions of it in bowls so we could also try it out for ourselves.
It was something familiar and yet something new at the same time. I really liked it. I’m sharing with you his recipe so you can try it out for yourselves.
Janice Crisostomo-Villanueva shared a healthy and tasty Quick Bangus Belly dish which I am also planning to make in the near future.
Janice is the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women. According to her “With everything I am juggling, sometimes it’s tough to find time to bond with my family. This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”
Towards the end of the party was a Family-Feud-like game where-in bloggers were grouped into six and asked different kinds of questions related to home, family, the kitchen, and food. Our group came out second place but it was fun and I met new blogger friends. Yay!!
#DelightfulE Instagram & Twitter Contest
Because Electrolux know that we ALL love food and our family, they are also launching their new digital campaign with the Delightful-E Yummy Instagram and Twitter contest.
Cheska Garcia-Kramer and superstar daughter Kendra invites the public to join the Electrolux online photo contest. It’s as simple as capturing photos of delicious dishes that remind you of home.
- Follow @ElectroluxPH on Instagram and Twitter;
- Take a photo of a delightfully delicious food that reminds you of home
- Add a catchy caption that explains why the dish reminds you of a hearty home
- And use the hashtag #DelightfulE and tag @ElectroluxPH.
A featured Electrolux appliance will be given to one lucky winner weekly. Join now and share your delightfully delicious memories with the world!
For more news and updates about the Electrolux Delightful-E campaign, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.