Filipinos nowadays are on a constant quest to experience all things local. Whether it’s exploring every destination in the Philippines, savouring a multitude of rich, familiar flavours in food and drink, wearing genuinely locally-made fashions or immersing one’s self into our own arts & culture, one never runs out of experiences to live and love.
Much like Filipinos’ desire for discovering, exploring and being reacquainted within our own shores comes Locally, a homegrown beverage brand that’s the first of its kind, serving unique, all-Pinoy flavors you’ve never had in juice before.
Forget the usual orange and mango flavors when it comes to local drinks. With Locally, you’re going on a taste trip around the Philippine regions with its ten (10) indigenous flavours: Mangosteen (Mangosteenie Miney Mo), Sineguelas (Save The Best for Sineguelast), Dalandan (You’ve Dalandan It Again), Tamarind (Tamarind My Bell), Guyabano (Guyabano-body But You), Calamansi (Calamansi’z The Day), Pomelo (Pomelong and Lasting Love), and Buco (Merci Buco 100% Coconut Water, Lychee, Buko Pandan).
“There has been a resurgent advocacy promoting homegrown brands and products. The country has seen an increase in fairs selling local produce, restaurants featuring their own take on local dishes, local art and films being recognized, etc. Loving local is definitely in right now, and it’s a good thing because it enables us to support our own communities and promote Filipino pride, which is exactly what Locally is all about,” says Gretchen King, Group Product Manager – Locally
Locally believes in responsible goodness: great-tasting and indigenous flavors that’s not just good for you, but good for the community too.
“Each of our flavours is created from natural, homegrown fruits sourced from different parts of the country — there’s the tamarind from Central and Southern Luzon, Mangosteen from Davao, and Calamansi from Isabela, among others. We aim to raise awareness and appreciation of our local produce, and in turn, support Filipino farmers and the farming community,” she added
At the heart of the brand lies the commitment to champion a sense of Pinoy pride in an inherently fun way, capturing the Filipino spirit. “We wanted Locally to reflect something uniquely Pinoy so we used the names of the fruits, and injected a punny twist to them.”
Refresh yourself, take a taste trip around the Philippines and start #LivinLovinLocally.
Locally juices are available in all leading convenience stores and supermarkets. SRP: bottled juices – Php30.95, cans – ₱24.50. As for the Merci Buco line, the tetra packs are ₱34.45 for 330mL and ₱91.95 for 1L. For more information, you may visit @LocallyPH on Instagram and Facebook.
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