Online shopping is becoming popular in the modern world than it was a few decades ago. No wonder that mergers and acquisition of food and beverage firms have become common. By acquiring Whole Foods Market, Amazon wants to take this new trend to a greater height. Every player is watching what it will do and how it is likely to shake the digital world in retailing food. In this article, we find out why food shopping online is growing.
- It is bridging the gap between food retailers and consumers
The modern food-shopping landscape is somehow different from the traditional market where food was easily found at the farmers stand. Food retailers have noted that there is a big gap between them and the consumers. Thus, it is necessary to try and bridge the gap. Also, the fact that the modern consumer is faced with more product option has necessitated that retailers come up with better methods of ensuring that food reaches the final consumer whenever they need it. Online shopping appears to be bridging this gap
- Shifts in Demographics
The millennials have become of age and are taking up positions left by the boomers. They are becoming financially stable, married and have started raising children. The increased buying power and the family needs mean that they have to increase their frequency of shopping. Unfortunately, the lot is too busy to find time to buy from physical stores. They find buying food online answer to their problem.
- It is convenient
Online grocery shopping is a preferred mode of buying foodstuffs because it is convenient for those looking for a quick and easy way of doing things. The busy lifestyle of modern life means that finding a mean that will bring food closer to the consumers’ doorstep saves on time. Online shopping requires that the consumer prepares the list of all the foods they need for a week and place their order. It saves money, especially where the food is bought in large quantities and delivered at once. It also helps to reduce the impulse buying that was associated with buying food in person.
- Discounts and coupons
Stores that sell food online offer discounts depending on the quantity of food bought. They do this to make consumers purchase foods in large amounts. So, when they advertise the discounts they offer online, consumers seize the opportunity to enjoy the reduced prices. Also, some of them offer coupons to consumers who chose to buy their food online. It entices then to place more orders.
- Online stores operate on a 24/7 basis
Most of the online food stores operate on a 24/7 basis. It means that you will be able to place an order for food at any time. Also, the fact that you can place such an order from anywhere makes it the best option for most consumers. Note that most sites have online assistants with automated answers. It means that you will get an answer to any of the problems you may encounter immediately. Lastly, online stores have a chat platform that gives the consumer a chance to interact with the real person while sorting out order problems. It makes shopping for food online stress-free and enjoyable.